Digital, Analytics & AI Enablement Lead
Date: May 5, 2026
Location: Amman, JO
Company: PwC MiddleEast
About Us
With offices in 152 countries and nearly 328,000 professionals, we are one of the world’s leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services. For over 40 years, we have contributed to the Middle East’s transformation journey, partnering with governments and businesses to deliver sustainable solutions. Today, more than 12,000 of us across Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia and the UAE are shaping the region’s future.
Line of Service Overview
Internal Firm Services (IFS) is the trusted foundation of PwC, delivering innovative managed services and operational capabilities that enable our clients’ evolving needs. A career in IFS offers diverse opportunities across Human Capital, Finance, Technology, Clients & Markets, Marketing & Communications, Risk & Quality, Partner Development, Office Management, and Managed Services. We don’t just support the business—we shape it, driving strategies and initiatives that power growth and transformation across PwC Middle East.
Business Unit Overview
Marketing & Communications at PwC Middle East shapes our brand and voice to reflect our purpose of building trust and solving important problems. We craft compelling narratives, manage communications, and deliver integrated campaigns that connect with clients and communities. Through strategic storytelling, creative design, and impactful media engagement, we ensure consistent messaging and memorable experiences that bring PwC’s commitment to transformation and sustained outcomes to life
How You’ll Contribute
Digital strategy and operating model
- Own the end-to-end digital operating model across paid media, CRM, website and analytics
- Establish clear digital governance, role boundaries and decision rights to reduce duplication and late-stage rework.
- Ensure digital is engaged early in campaign planning, with agreed timelines, feasibility checks and defined content freeze points.
End-to-end digital activation
- Own delivery of digital marketing activation across paid media, CRM journeys, website publishing and campaign platforms.
- Scale demand generation through stronger use of paid media, including account-based marketing and leadership visibility campaigns.
- Transform the website into a strategic growth engine, supporting engagement, personalisation and measurable conversion signals.
- Oversee Salesforce Marketing Cloud automation, journey development and targeting improvements.
- Ensure digital execution is aligned to priority campaigns and narratives.
AI enablement and intelligent workflows
- Lead AI enablement across Campaigns, Digital and Sales Enablement.
- Identify and deploy practical AI use cases that improve campaign planning, content optimisation, targeting, reporting and workflow automation.
Platform governance and infrastructure
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Oversee governance of marketing platforms including Salesforce, Marketing Cloud, website CMS, paid media tools, Asana and analytics platforms.
What You’ll Bring
- Significant experience leading digital marketing and analytics functions within a complex B2B or professional services environment.
- Proven track record in paid media, CRM automation, website optimisation and performance measurement.
- Strong understanding of Salesforce Marketing Cloud, CRM ecosystems and marketing analytics platforms.
- Experience designing scalable digital operating models and governance frameworks.
- Demonstrated ability to link digital performance to commercial outcomes.
- Practical experience applying AI tools to marketing workflows, optimisation or reporting.
- Experience leading and developing digital or analytics teams.
How You’ll Make a Difference
At PwC Midde East, we expect all our people to embody the skills and behaviours of The PwC Professional framework, helping us deliver on our strategy while growing and developing as leaders at every level.
Why You’ll Love Working at PwC
At PwC Middle East, you’ll find more than just a job - you’ll build a meaningful career, supported by rewards and benefits that help you thrive. We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth. You’ll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity. Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? You can grow exponentially here. Discover more about Life at PwC Middle East.